Mossberg is Convert to the Mac Way

Without a doubt, Walk Mossberg of the Wall Street Journal has been transformed into a Mac fan the past couple of years. While Mossberg once spoke of Macs with sarcasm and disdain, he now praises Apple for the beautiful machines and operating system Mac devotees have loved for two decades.

Mossberg's latest column praises the iMac G5 as the "gold standard" of personal computers. Way to go, Walt! Read the entire article.

TiVo Digital Downloads Could Transform TV

An announcement by the makers of TiVo to make TV shows downloadable to digital devices has the potential to revolutionize TV as we know it. Apple with the video-capable iPod and other manufacturers are making possible TV-to-go for the masses, the big question now is easy-to-obtain and free content. TiVo's plan will make this a reality. I wonder now how TiVo is going to get around content-provider concerns that users will pirate material. Time will tell. Read the article in MacWorld.

The Mark Away from Windows

Business Week has published an interesting report about the move away from Windows to the Macintosh platform among some computer users.

Fueling the growth in "switchers" is the popularity of the iPod and Mac operating system's advanced security against viruses and spyware.

"Wolf has created an interesting forecast model in which he assumes that 11% of Windows users who buy iPods also purchase Macs at the same time or soon afterward. The model also assumes that of these new Mac buyers most stick to the Mac platform and buy a second one when it comes time to upgrade."

Read the entire article here.

Is iPod's Popularity Waning?

According to The Financial Express, Apple Computer’s continued dominance of the MP3 market is prompting more people to examine exactly what it is that makes the iPod so successful.

Many attribute the iPod’s dominance to Apple’s coolness, but according to the report, "Understanding iPod’s Dominance: A Consumer Perspective," Apple’s coolness appears to be waning. The reasons most often cited for purchasing an iPod have more to do with brand familiarity than Apple’s cachet.

Today’s iPod buyer is driven by practical considerations more than social status, according to Dale Gilliam III, director of primary research at the Diffusion Group, a media research and consulting company. Coolness ranked third among people aged 15 to 24, behind quality of interface and familiarity with the brand. Design aesthetics and quality of interface were the top two reasons cited by the 25- 34-year-old age group for purchasing an iPod. Among those between 35 and 50, familiarity with Apple and the iPod brand were the primary reasons they chose the iPod.